When downloads of the Mind Palette photo-sharing app Snapeee grew into the millions, operating costs ballooned for its Amazon Web Services (AWS) cloud-computing solution. Meanwhile, the company was trying to position itself for even greater growth, but it felt it needed more technical support than AWS engineers were providing. So, Mind Palette switched to Windows Azure. Now database costs are almost 20 percent lower, support is readily available, and the company is confident that it can fulfil its potential.
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